Alpine skiing, a discipline that has been synonymous with the Winter Games since 1936, has found a setting on the Stelvio slope that lives up to its history.

The men’s competitions delivered unforgettable moments: Italy’s double podium in the downhill, the intensity of the battles in Super-G, Giant Slalom and Slalom, and an extraordinary turnout of spectators lining the entire course.

Each competition attracted over 7,000 spectators, transforming the Stelvio into a natural arena capable of combining cheering, adrenaline and sporting passion in a unique atmosphere.

Each day of competition put Bormio at the centre of the international stage, where talent, courage and technique came together under the gaze of the world.

On 31 January, Bormio welcomed the Olympic Flame of the Milano Cortina 2026 Winter Games in a day filled with symbolism and meaning.

The relay started at the Stelvio Ski Center, where young athletes carried the Flame on ski mountaineering skis along the Olympic course, before handing it over to other young skiers who brought it down to the finish area on downhill skis. A powerful gesture symbolically uniting the two disciplines featured in Bormio’s Games: alpine skiing and the historic debut of ski mountaineering.

At the foot of the iconic Stelvio slope, accompanied by 34 torchbearers, the Flame crossed the Ponte di Combo and reached Piazza Cavour, where the Olympic cauldron was lit amid applause and emotion, before continuing along Via Roma towards Valdisotto, surrounded by natural scenery of extraordinary beauty.

It was the moment that officially ignited the anticipation.  From then on, Bormio began to experience its Olympics.

Among the images destined to remain in the collective memory there is that of Luca Pinheiro Braathen.

On the Stelvio, he delivered one of the most significant performances of the entire Games: he became the first Brazilian ever to win a medal at the Winter Olympics, claiming gold in the giant slalom. A historic achievement, built on two extraordinary runs and a clear victory over top-level opponents.

It was more than a gold medal. It was a moment that expanded the boundaries of winter sports, proving that the Alps could be the stage for stories capable of crossing oceans.

If the Stelvio was the stage of achievement, the historic center became the beating heart of celebration.

The House of Switzerland, set up in the heart of Bormio, turned into a gathering place for fans and visitors: giant screens, waving flags, shared emotions and collective cheers. Every Swiss medal was celebrated with enthusiasm, transforming the town’s streets into a natural extension of the racecourse.

The Swiss men’s alpine team delivered record-breaking results, winning eight of the fifteen medals awarded on the Stelvio. Franjo Von Allmen dominated in downhill and Super-G, while Loïc Meillard claimed gold in slalom. Switzerland also shone in ski mountaineering, securing gold in the women’s sprint with Marianne Fatton and silver in the mixed event.

Bormio truly lived an international Olympic celebration, where different flags and languages united in one shared spirit.

During the 2026 Olympics, Bormio was not only the venue for competitions: it became a place for meeting and storytelling.

The Bormio Media Lounge opened its doors to journalists, photographers, videomakers and storytellers from around the world, offering a space for dialogue and discussion to showcase the destination beyond the slopes. A privileged access point made up of interviews, experiences, events and relationships built day after day.

In just a few weeks, the Lounge welcomed 125 Italian journalists representing 56 publications and 100 international media outlets representing 40 foreign publications, as well as athletes, former athletes, operators and representatives of institutions. Sixteen events animated the space, transforming it into a true international hub of ideas and connections.