The Braulio is one of the symbols of the "Magnifica Terra", a bitter among the most appreciated and with an unmistakable taste. The bitter was created in 1875, when the pharmacist Francesco Peloni combined some medicinal herbs in an alchemy.
Braulio is made from a mixture of traditional aromatic herbs, berries and carefully selected roots. The exact recipe has never been revealed to the public and the secret of its ingredients has been handed down for 3 generations for 140 years.
In addition to the ingredients, the bitter Braulio is also characterised by a unique flavour thanks to the special historical cellars dating back to the 19th and 20th centuries where the liqueur is created and where it can remain to rest for up to three years.
We are talking about an underground labyrinth of 6,516 square metres, which branches out under the streets and houses of the historic centre of Bormio and which, in each of its tunnels, recounts all the care and dedication with which Braulio has always been produced. The cellars of Braulio are home to huge Slavonian oak barrels, precious wood where the local bitterness is jealously guarded to age.
Opening times
Temporarily closed - reopening scheduled for 25 June 2023Faq
What days and times are the cellars open to the public?
The wine cellars can be visited every Saturday from 10 December 2022 until 25 March 2023. The duration of the tour is approximately 50 minutes.Is it always necessary to book? Which contacts?
Reservations are compulsory and can be made:- directly at the Braulio shop in Bormio in Via Roma 27 during opening hours (high season: 10:00 a.m. - 12:30 p.m. and 4:00 p.m. - 7:30 p.m. every day - low season: 10:00 a.m. - 12:30 p.m. and 4:00 p.m. - 7:30 p.m. Friday, Saturday and Sunday)
- by phone the Braulio shop on +39 0342 903406
- by e-mail to info@peloni.it
Are the visits free?
Yes, visits are free of charge.
Is the entrance always at Via Roma 27 in Bormio?
Yes, the entrance is always the same (meeting point for visits the Braulio shop in Via Roma 27 in Bormio).
In what language are the cellar visits conducted?
A Guided tours are conducted in Italian.Are children allowed to take part in the visit?
Children are generally not recommended during a visit to the wine cellar (length of visit min. 50 minutes, temperature variations in the rooms, intense aromas of raw materials herbs).Are there any accessibility problems?
The visit to the winery involves moving inside the plant, which is structured on 5 floors with numerous steps. For this reason, the visit is not recommended for people with mobility problems or difficulties. Can I bring animals?
Animals of any kind may not be brought into the establishment.The use of photography equipment is only permitted in the ageing cellars.
