02 August 2025 - h 17:30 Isolaccia

Purple Night: 10 years of magic!

Purple Night is ready to surprise you!

An unforgettable night among lights, colours and tastes to return to wonder together, discovering again the beauty of Valdidentro!

In programme:

  • street artists
  • entertainment shows
  • live music
  • open air disco
  • tasting of local food and tasty deliciousness
  • inflatable games for children
  • crative workshop
  • local customs and traditions
  • ... and much more!

2025: A Decade to Remember

This upcoming edition will be truly special. On August 2nd, we’ll celebrate ten years of Notte Viola with an even richer and more exciting evening, carefully crafted in every detail to leave a lasting impression. For the occasion, we’ve created an exclusive logo, a dedicated visual identity, and a commemorative line of merchandise – from t-shirts and caps to tote bags and more – for those who want to take home a piece of the celebration.

Music and Entertainment: The Heart of the Celebration

The program is starting to take shape with a few exciting announcements. Via Capole will welcome Radio Number One, joining Notte Viola for the first time, alongside the energy of DJ Max Bonetti, turning the street into an open-air dancefloor. All around, street artists will dazzle with fire shows, dance, acrobatics, and creativity.

An Event for Everyone

This celebration is truly for all ages. A luna park area will be set up for the younger crowd, offering fun and safe attractions. And among the most anticipated moments, a spectacular giant bubble show will fill the air with wonder and amazement for both kids and adults.

Tradition and Memory in the Heart of Isolaccia

The beloved Via de un’olta will be back this year, enriched and enhanced for the tenth anniversary. A path through tradition and charm, rediscovering stories, objects, and atmospheres of the past in an emotionally immersive setting.

A Grand Finale to Sing Your Heart Out

The night will end on a high note with the “Tutto in una notte” concert, featuring some of the greatest hits by Max Pezzali, Vasco Rossi, and Ligabue. A live show that will have the whole crowd singing and dancing to the very last beat.


CHILDREN'S CARD

Request the card at a cost of €10.00 to participate in all activities and initiatives designed for children.

  • Inflatable games
  • Plantable postcard
  • Purple cup
  • Luminous gadget
  • Glitter sticker
  • Themed souvenir photo
  • One free ride on the Family Bob | Get your ticket at the stand Cima Piazzi Happy Mountain during the event

Book the card online now for your children and present the QR Code at the information point in front of the Tourist Office to collect the paper CARD and the included gadgets.

AVOID THE QUEUE! >> Collect the card at the Tourist Office in the days leading up to the event.

Buy the Card >


THE TRADITIONS OF THE PAST

La Notte Viola is also about tradition and folklore!

The characteristic Via Roma comes to life and hosts tastings of traditional dishes from our region, prepared by the Valdidentro Folk group in collaboration with many associations and groups: Gioventù di Isolaccia, Museo Vallivo di Valfurva, gruppo Anziani di Valfurva, Orto Botanico di Bormio, Gioventù di Oga.

Purchase the card for €10.00 and enjoy traditional tastings:

  • Polénta e lèc’ (polenta and milk)
  • Menèsc’tra de mach (ancient traditional soup)
  • I tasc’t del caśéir (the cheese maker's tastings)
  • I magàs (fritters with mint)
  • Herbal teas
  • La cadólca (drink with milk and wine)
  • Pan butér e zùcar (bread, butter and sugar)
  • Mulled wine

Book your card online now and present the QR Code at the information point located in front of the Tourist Office to collect your paper CARD.

AVOID THE QUEUE! >> Collect your card from the Tourist Office in the days leading up to the event.

Buy your card >


Discover the programme >

Purple Night: 10 years of magic!

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